Tools
Role
Mentor
Linh
Figma
4 Person Team, UX/UI Designer
Using user-interviews, surveys, and questionaires to increase user-engagement for a dog walking app.
2024
16 weeks
Biscuit Beacon
Placed 2nd out of 100 teams in the Modak Maker Studio Competition.
Had also won 3.5K in funding at the same competition.
Achievements
A
B
Context
What is Biscuit Beacon?
Biscuit Beacon is an app to maximize the enjoyment dog owners receive out of their everyday walks - built and maintained by dog lovers from around the world.
Treat Jar
Some beacons include:
Treat Jar
Water Bowl
Waste Bin
Context
What's unique about it?
What's unique about it?
Imagine walking your dog and coming across beacons along the way that have a special treat inside. It’s a fun and interactive way to make your daily walks more exciting for both you and your dog!
DoggyLogs
HappyPupper
GoWalkies
Spot
Our Competitors
Firstly, we conducted competitive analysis to understand what other apps are doing.
Solutions
This feature is designed to enhance user engagement by encouraging pet owners to not only track their pets' activity but also bring in excitement by exploring new routes and trails.
We wanted to design a feature that can enable users to create routes and share it to other users.
Our Goal
A
B
New Feature
From analyzing our competitors, we noticed that there aren't a lot of dog-walking apps for owners in the market. Not only do we want to bring in the ability to track your pet's walking distance but we also bring in a new feature for user engagement,
01/ Discover
02/ Define
03/ Develop
04/ Deliver
The Process
I decided to use the double-diamond process to explain my design thinking.
01/Discover
Our problem is that Biscuit Beacon is struggling to engage users effectively, which is resulting in low motivation to use the app. Without compelling features or incentives, users are not finding enough value in the platform to incorporate it into their daily routines.
We used different research activities to gather insights
How Might We
Survey/Questionaire
02/Define
User Persona/Interview
I decided to interview my friend as he's had his dog for three years and tries to take different routes in Austin.
Krish Parmar
Age
21
Education
Sophomore
Occupation
Student
Location
Austin, TX
TEch literate
High
I love exploring and making adventures with my dog.
Personality
Thinker
Tech-savy
Bio
Krish lives in Austin and has a three year old German Shepard. Krish wants to use an app where he can track his dog’s distance and explore different routes.
Core needs
•
Connect with users, share trails, and discover popular routes.
•
Get live progress, weather updates, and hazard alerts for safe walks.
•
Track routes with GPS and easily share them with others.
Frustrations
•
Frequent glitches or inaccuracies in route tracking make it hard to monitor progress or distance accurately.
•
Other apps fail to provide engaging tools
•
Confusing navigation, slow loading times, and poorly designed interfaces from other apps.
Platform
Mobile App
"I would use this product to find parks nearby. Find a place that isn’t overpopulated. I like the concept of the app as people are there and care about their pets."
" I want to explore different places for my dog. Pictures of dogs playing would entice me."
"Have the demo when you sign up for the app. I would understand it better."
"I would love to have a feature where users can share their routes so I can see the different adventures I can take."
"Having a community within the app would be amazing as I can meet other dog walkers and interact with them."
Insights
03/Develop
Sketches
04/Deliver
A
B
C
Solution
We added a drop pin feature for users to select where they want the route.
In addition to the countdown, we added a stopwatch at the bottom to track your distance and time.
We added notifications for nearby beacons and distance milestones.
My Time
I had an incredible team to support and help me throughout this internship.
It was a fantastic experience working with this team.
Reflection
Biscuit Beacon taught me a lot on what it takes to be a team player and be a helping hand to my teammates.
I learned a lot of from Linh and she taught me so much to be a better designer
The Full Design Process🧑🏽💻
If you're curious about the detailed research and design process behind this project, feel free to reach out to me!
Next Steps
We want to implement a community feature to message your friends and fellow woofers on a walk. Potentally adding new beacons on walks to make it more fun for users.
Enliven
